Project Overview
This Client Project, undertaken with Fincity, allowed me to implement a human-centered design approach to address complex user experience challenges. This involved conducting usability testing and task analysis with targeted users.
App Description
Fincity's AI-driven decisioning platform, the Fincity Statement Analyzer, revolutionizes the loan processing lifecycle by eliminating individual preferences and errors. This technology digitizes the entire process seamlessly.
User Reserach
To conduct comprehensive research for the project and its users, we conducted interviews with stakeholders, chartered accountants, and bank employees.
Interviews & Observation
I had the opportunity to interview and observe chartered accountants, bank employees, and real estate developers seeking loans.
Challenges
How might we help Financial Institutes digitalize document verification process and help them make quick decision on loan processing?Manually analyzing bank statements and credit reports is time-consuming, with bank employees or chartered accountants taking 7-12 working days for tasks like home loans or loans against property. Additionally, for real estate developers, analyzing bank statements for large loan amounts could pose significant challenges if errors occur.
Solution
Our solution involves leveraging technology to digitize the entire loan processing lifecycle. Through an AI-driven tool, documents can be uploaded and scanned within minutes. This tool identifies fraudulent or missing information, ensuring real-time accuracy in financial document analysis, including credit reports and bank statements.
Product Goals
The primary goal of the product is to digitize the entire loan processing lifecycle.
Bank Statement
Automatically analyse bank e-statements with higher accuracy
Loan Statement
Analysis of Current Loans, EMI’s, Interest rates, Repayment History & more
Credit Report
A comprehensive analysis that gives you a consolidated view of your credit history.
Transactional Analysis
Tracking and monitoring your Spending habits, Interests, Unsusal deposits and WithdrawalsCompetitive Analysis
I conducted research on two competitor applications, Finbit and Perfect Audit, aiming to integrate the strengths of both into this project.
Pros
Cons
Pros
Cons
User Personas
Shilpa Bounsle
Women IN Tech 35 Years Old Bengaluru, KarnatakaBio
Shilpa Bounsle, is a Bank Manager at ICICI Bank, 9 years of work experience, 10-hour work days, she is from Bangalore, married to Nikhil, lives in Yelahanka, topper from Christ college. Been married for 5 years, Doesn't have kids, orthodox family background.
Challenges
Frustrations
Goals
Needs
Using apps
Language
Dheeraj S
Manager Investments 29 Years Old Bengaluru, KarnatakaBio
Dheeraj, is a Manager - Investments at Sundaram Finance, 8 years of work experience in charted accounting, 10-hour work days, He is from Bangalore, Single, lives in Malleshwaram, topper from St Josephs college. Worked with Deloitte for 3 years as Assistant manager and Deputy manager.
Challenges
Frustrations
Goals
Needs
Using apps
Language
Brainstorming
User Flow
TYPOGRAPHY and Color
01. Typography
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Abcdefghijklmnoprstuvwxyz
1234567890
Montserat Font
02. Color
#FF8000
#0077B5
#404040
#737373
#B7B7B7
#F3F3F3
Design
