JobsForHer

To comprehensively research the project and its users, we conducted interviews with stakeholders and women from diverse industries and functional roles.

I had the privilege of interviewing and observing five working women, ranging from associates to senior executives, as well as women on career breaks, recruiters, and HR professionals.

The primary challenges included enhancing the user experience for target users, personalizing the job search experience, and improving the user interface to offer more control and flexibility, thereby enhancing the quality of the candidate database and user retention.

The proposed solution involved curating content based on the user's profile on the homepage. Since the platform is named JobsForHer, a significant portion of users (94%) expected to view or apply for jobs upon logging in. Hence, the solution focused on personalizing the user experience by presenting relevant job listings and simplifying the job search process with minimal questions and a user-friendly interface design.

User Personas

Nivedita Iyengar

Women IN Tech 28 Years Old Bengaluru, Karnataka

Nivedita Iyengar, is a SSE at Capgemini, 6 years of work experience, 10-hour work days, she is from Mysore, married Srinivas, moved to Bangalore, lives in Jayanagar, topper from JSS college. Been married for 2 years, Doesn't have kids, orthodox family background. Participates in hackathons, active on LinkedIn/ Naukri, Aspirational about her career, looking for company with better perks/ family-friendly policies, good package, technologies to work on

Insecure about Professional career
Fear of leaving comfort zone
More men at work than women
Less women to seek guidance

Feeling helpless
Work under extreme weather conditions
Lack of guidance peers
Underpaid

Look of better opportunity
Raise in career

Wants to upgrade herself in AI/ML,
wants to get a job at a product company
Looking for company with better perks/ family-friendly policies, good package, technologies to work on

English, Tamil, Hindi, Kannada

Namrata

Women Returnee 35 Years Old Bengaluru

Namrata was a marketing professional for 8 years, took a 3-year break, after she got pregnant, had post-partum depression. She is from Mysore, then moved to Bangalore for a job, got married and moved to Hennur. Married to Vignesh, nuclear family, has 1 kid (2.5 years old), no support system

Lack of confidence
Living her child alone
Upskilling herself with right courses
Lack of guidance

Feeling helpless
Lack of guidance and support from family
Wishes to do more
Being bored at home
Unable to practice multitasking and stay organized

Restart her career
Improvement in following best practices for better productivity.
To provide financial support to family

Find remote/WFH jobs
Family Security
Financial Independence
Wants more respect and identity

English, Hindi, Kannada

Shalini

HR Head - Recruiter 38 Years Old Bengaluru

Shalini, is a Graduation and Masters in HR, HR head at HP; company has over 10k people, 10-hour work days, she is from Delhi moved to Bangalore; lives in Whitefield and her office is in Whitefield, Been married for 2 years, Have 2 kids.

Finding right partners
Conduct hiring events
Branding and networking for her organization

Work politics
Lack of talent pool
Unable to upskill herself

Recognition and growth
Raise in career
Increase D&I participation from 30-40% by 2022

Wants to upgrade herself in AI/ML,
Wants to get a job at a product company
Looking for company with better perks/ family-friendly policies, good package, technologies to work on

English, German, Hindi, Kannada

Thank you for Your Time!