Go Back
What is design thinking and why is it so important?
Nithish Rao
1 minute read
Published on 28 Nov 2020
Here's what you need to know about Design thinking. It is a methodology for creative problem-solving. Some of the world’s leading brands, such as IBM, Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric have embraced design thinking as a means of improving customer experiences for their products.
The five stages of the design-thinking process, A well explained article by Interaction-design.org
Design Thinking provides a solution-based approach to solving problems. It’s useful in tackling complex problems that are not clearly defined, by understanding the human needs involved and by re-framing the problem in human-centric ways. It helps to adopt a hands-on approach in prototyping and testing. Understanding Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us.
Design-thinking methodology was popularized by design consulting firm IDEO.
Several other companies are embracing design thinking, apart from IDEO, are Google Ventures Design Sprint, Intuit Labs
Tom Kelley is a Partner at IDEO. He's an author of Creative Confidence, The Art of Innovation, and The Ten Faces of Innovation. In this episode, he explains the true definition of innovation and what it takes to build your creative confidence. Bobby Ghoshal and Jared Erondu are the hosts of this series.
